Digital Marketing Company for Small Businesses in Nigeria
The businesses pulling ahead of you right now usually aren't smarter, they're just coordinated. The Full Growth Retainer is Vyllan's complete digital marketing service for small businesses in Nigeria: SEO, PPC, and social media, coordinated under one plan instead of run as three separate services pulling in different directions, with one consolidated monthly report.
This is the package we steer growth-ready clients toward, because it's where the real compounding value sits. Rather than three vendors optimizing in isolation, your content promotes what's already ranking, and your ads target what your content is already proving works, all reviewed together every month.
Is the Full Growth Retainer right for your business?
It usually is if one or more of these sounds familiar:
- You're already paying for SEO, ads or social separately, and none of them talk to each other
- You get three different reports every month and still can't tell what's working
- Your business is ready to grow, and you want one team accountable for the whole picture
- You don't have a marketing person in-house, and don't want to manage three suppliers yourself
If you're earlier than that, it's usually better to start with one service: the SEO Sprint to fix your foundation, or PPC if you need enquiries quickly. The free audit will tell you which.
What's included
- SEO maintenance and content: keeping your site healthy and adding the pages and articles your customers search for
- PPC management (ad spend billed separately): Meta and Google campaigns in an ad account you own
- Social media management: a monthly content calendar, approved by you, posted on schedule
- Monthly kickoff call to align priorities across all three: one conversation that sets the month's focus
- One consolidated monthly report, not three: what happened across every channel, and what it means for your business
Why coordination beats three separate services
When SEO, ads and social are run separately, each one is judged on its own numbers and nobody connects them. Coordinated, they feed each other:
- Ads find what converts, so SEO content targets searches we already know bring customers
- SEO content becomes proof that ads and social posts can point people to
- Social shows you're active and real, which makes ad clicks and search visits more likely to turn into enquiries
We wrote about how SEO and ads reinforce each other in SEO vs. Paid Ads: What Actually Works for a Nigerian SME.
How each month runs
Kickoff call. At the start of the month, we agree priorities across all three channels: what to push, what to test, and what to pause.
The work. SEO, ads and social run to that one plan through the month, with ad performance checked weekly.
One report. At month end, a single report covering every channel: what happened, what we did about it, and what's next.
What it costs, and what moves the price
The Full Growth Retainer costs ₦750,000 to ₦1,500,000 a month, with a 3-month minimum. Ad spend is billed separately. Where you land in the range depends on:
- How much SEO content you need each month
- How many ad campaigns and platforms are running
- How many social platforms we manage, and how often you post
For comparison, our services cost ₦100,000 to ₦300,000 a month for PPC management and ₦250,000 to ₦600,000 a month for social media management on their own, before any SEO. The Retainer brings all three under one plan and one report.
Full Growth Retainer FAQs
Is ad spend included?
No. Ad spend is billed separately, so you always see exactly how much goes to Meta or Google and how much goes to our work.
Why is there a 3-month minimum?
Because the value is in the coordination, and it takes a few months for SEO to build, for ads to find what converts, and for the two to start feeding each other.
Can I start with one service and upgrade later?
Yes. Each service is available on its own, and many businesses start with the SEO Sprint or PPC before moving to the Retainer.
What happens on the monthly kickoff call?
We review last month's results across all three channels and agree this month's priorities, so SEO, ads and social are all working toward the same goal.
How is this different from hiring three freelancers?
Three freelancers means three plans, three reports and you in the middle connecting them. The Retainer is one team, one plan and one report, with the channels built to support each other.